Learning experience design studio

Learning experiences that move people forward.

We design learner-centered experiences from first concept to a tested minimum viable product. Our work is grounded in adult learning science, shaped by UX, and measured against a clear standard.

What we bring
Learner UX/UIInstructional designAdult learning scienceRapid prototypingUsability testingEvaluation
Sectors we design for
Healthcare Workplace safety HR & workforce development Corporate learning Nonprofits Public sector Youth-serving organizations + And more
Process · The Benchmark Method

Our service is one process.

Our practice is built on proven instructional design processes and established frameworks, made iterative. Five connected stages take learning from first concept to a tested, measured result. Findings loop back at every stage, and each one ends with a visible milestone. Select a stage to see what happens and what you receive.

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↺ We evaluate at every stage, not just the end. Findings loop back and shape the next iteration.

Selected work

Every case study shows its evidence.

Each story follows the same path: problem, learner need, approach, prototype, tested evidence, result. Case studies are being prepared with client approval.

Course cover for Staff Interaction with Young People
NONPROFIT · YOUTH HEALTHPILOT

Staff Interaction with Young People

  1. ProblemA new youth-safety policy had to become everyday practice
  2. Learner need13 staff in two states, on phone or desktop
  3. ApproachPolicy coverage map, scenarios, illustrated cast
  4. Prototype45-minute SCORM 1.2 course in Litmos
  5. Tested evidencePilot underway
  6. ResultPending pilot data
Read the case study and try it →
City of McComb seal with a Meter Reading Training ribbon
LOCAL GOVERNMENT · WATERCONCEPT

Meter Reading Training

  1. ProblemRead errors were turning into billing problems
  2. Learner needField staff working on a phone, with no desk time
  3. ApproachInteractive cartoons of real stops on a real route
  4. Prototype60-minute SCORM 1.2 course with field job aids
  5. Tested evidenceConcept, with a pilot plan in the proposal
  6. ResultTargets set against the city baseline
Read the case study and try it →
About the studio

A benchmark is a standard results are measured against.

That's the idea behind the studio. Every learning experience we design should have a clear purpose, a visible development process and evidence that it works.

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    Intentional design

    Every screen, activity and assessment exists for a reason we can name.

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    Learner experience first

    We design around the people doing the learning, in the context where they do it.

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    Science-based practice

    Established frameworks, chosen for fit and named openly, never applied by default.

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    Accountability

    Clear milestones and success measures agreed up front, reported honestly.

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    Collaboration

    Your subject-matter experts and learners are part of the design team.

Portrait of Justin Lofton, founder of Benchmark LXD Studio
Meet the founder

Justin Lofton

Founder & Creative Director

Justin Lofton is a learning experience designer who turns complex content into learning people finish, remember, and use. He takes projects from concept to a tested minimum viable product, starting with the learner and the performance problem rather than the content. His work spans needs assessment, curriculum development, eLearning, LMS administration, accessibility, AI integration, and course analytics, across audiences from young people to corporate teams. He works fluently across a range of authoring tools and learning management systems, and holds instructional design certifications from the International Society for Technology in Education (ISTE) and the University of Illinois Urbana-Champaign.

What sets Justin apart is systems thinking. Beyond the course itself, he builds the infrastructure that keeps learning sustainable and scalable. Every project starts with two questions: what result does the organization need, and what must learners do differently to get there? It ends with proof that both happened. That is the standard Benchmark LXD Studio is built on.

Work with Justin →
Start a project

Ready to make learning work better?

Tell us a little about your learners and goals. We'll reply to set up a short conversation. No proposal or commitment needed.

▸ create@benchmarklxdstudio.com ▸ BenchmarkLXDStudio.com

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